iPad apps: Cool, but will they scale?

Glossary of difficult words

Will they scale? - a play on the expressions "will they sell?" and "will they achieve economies of scale?";

economies of scale - a proportionate saving in costs gained by an increased level of production;

to dampen - to make less strong or intense;

penetration rate - the percentage of users;

10m Czech speakers - plus of course 5m Slovaks (Chip said that 20% of its iPad app customers are from Slovakia).