O2's distaste for Apple

Glossary of difficult words

distaste - mild dislike or aversion;

to lure someone - to temp someone to do something or to go somewhere, esp. by offering some form of reward;

rep - representative;

brush-off - a rejection of dismissal in which someone is treated as unimportant;

to culminate - to reach a climax or point of highest development;

brusque - abrupt or offhand in speech or manner;

urgh - an expression of annoyance or displeasure;

recurring - periodic, repeated.